Saturday, Sep 26
Plan: AMTD: rooftop season finale
InstagramEmail
Start-work marker, set 4 weeks ahead of AMTD: rooftop season finale (Oct 24, 2026). Creative, offers, and channel plan should be moving by this date.
Sep 23, 2026 to Oct 22, 2026. Every upcoming moment as a paste-ready block for building posts in HeyOrca or any other social tool. Copy one at a time, or the whole window at once.
Each property's content calendar in HeyOrca. These open a read-only view, so anyone with the link can see scheduled posts without signing in.
Loading brief...
Start-work marker, set 4 weeks ahead of AMTD: rooftop season finale (Oct 24, 2026). Creative, offers, and channel plan should be moving by this date.
Holiday stays book 6 to 10 weeks out. Nov and Dec packages (parade, tree lighting, NYE) need to be live and bookable by end of September to capture the window.
Start-work marker, set 5 weeks ahead of A Little Something: holiday suite package live (Nov 2, 2026). Creative, offers, and channel plan should be moving by this date.
Morning-ritual content; lobby coffee moment or partner cafe feature.
PLACEHOLDER: replace with the real launch date. Menu shoot, press notes, and an opening-week bar moment.
Quarterly check on the always-on offers at all three properties. Confirm each is still live and accurately described on the website, retire anything stale, and check whether the discount levels still make sense for the season ahead. Q4 review matters most: festive and NYE pricing should not be undercut by advance-purchase or length-of-stay discounts on peak dates.
Light-touch F&B content if relevant.
Start-work marker, set 8 weeks ahead of Rockefeller Tree Lighting (Dec 2, 2026). Creative, offers, and channel plan should be moving by this date.
Start-work marker, set 12 weeks ahead of New Year's Eve, Times Square (Dec 31, 2026). Creative, offers, and channel plan should be moving by this date.
Pastry or room-service dessert feature. Strong visual content day.
Architecture and design audience in town. Design-forward property storytelling lands well this weekend.
HHM social brief, next 30 days Sep 23, 2026 to Oct 22, 2026 Sat, Sep 26: Plan: AMTD: rooftop season finale Properties: AMTD Channels: Instagram, Email Angle: Start-work marker, set 4 weeks ahead of AMTD: rooftop season finale (Oct 24, 2026). Creative, offers, and channel plan should be moving by this date. --- Mon, Sep 28: Launch festive-season offers Properties: All properties Channels: Email, Paid, Website Note: status: Idea Angle: Holiday stays book 6 to 10 weeks out. Nov and Dec packages (parade, tree lighting, NYE) need to be live and bookable by end of September to capture the window. --- Mon, Sep 28: Plan: A Little Something: holiday suite package live Properties: A Little Something Channels: Website, Email, Paid Angle: Start-work marker, set 5 weeks ahead of A Little Something: holiday suite package live (Nov 2, 2026). Creative, offers, and channel plan should be moving by this date. --- Tue, Sep 29: National Coffee Day Properties: All properties Channels: Instagram, On-property Angle: Morning-ritual content; lobby coffee moment or partner cafe feature. --- Thu, Oct 1: Chambers: fall bar menu launch Properties: Chambers Channels: Instagram, Email, PR Note: status: Placeholder Angle: PLACEHOLDER: replace with the real launch date. Menu shoot, press notes, and an opening-week bar moment. --- Thu, Oct 1: Review evergreen offers Properties: All properties Channels: Website Note: status: Planned Angle: Quarterly check on the always-on offers at all three properties. Confirm each is still live and accurately described on the website, retire anything stale, and check whether the discount levels still make sense for the season ahead. Q4 review matters most: festive and NYE pricing should not be undercut by advance-purchase or length-of-stay discounts on peak dates. --- Tue, Oct 6: National Taco Day Properties: All properties Channels: Instagram Angle: Light-touch F&B content if relevant. --- Wed, Oct 7: Plan: Rockefeller Tree Lighting Properties: All properties Channels: Instagram, Email Angle: Start-work marker, set 8 weeks ahead of Rockefeller Tree Lighting (Dec 2, 2026). Creative, offers, and channel plan should be moving by this date. --- Thu, Oct 8: Plan: New Year's Eve, Times Square Properties: All properties Channels: Email, Paid, PR Angle: Start-work marker, set 12 weeks ahead of New Year's Eve, Times Square (Dec 31, 2026). Creative, offers, and channel plan should be moving by this date. --- Wed, Oct 14: National Dessert Day Properties: All properties Channels: Instagram Angle: Pastry or room-service dessert feature. Strong visual content day. --- Sat, Oct 17: Open House New York Weekend Properties: All properties Channels: Instagram, Concierge Note: date not confirmed Angle: Architecture and design audience in town. Design-forward property storytelling lands well this weekend.