BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//HHM//NYC Marketing Calendar//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:HHM Marketing Calendar\, AMTD
X-WR-TIMEZONE:America/New_York
BEGIN:VEVENT
UID:e44@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260806
DTEND;VALUE=DATE:20260807
SUMMARY:AMTD: always-on offers
DESCRIPTION:Bookable year round on amtdideatribecahotel.com\, no end date
 . Stay More & Save More (longer stays\, lower rate). Park & Stay (parkin
 g for one vehicle per room). Senior Rate (up to 6 percent off for guests
  65 and older). Advance Purchase (up to 20 percent off for booking early
 ). Tribeca Tails (50 percent off pet fees). Tribeca Tails is the stronge
 st content play here\, pair it with National Dog Day on Aug 26. Park & S
 tay suits the drive market for holiday weekends.\n\nChannels: Website\, 
 Email\, Paid\n\nStatus: Live\n\nApplies to: AMTD
CATEGORIES:Offer
END:VEVENT
BEGIN:VEVENT
UID:e1@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260813
DTEND;VALUE=DATE:20260814
SUMMARY:National Prosecco Day
DESCRIPTION:Easy bar moment. Spritz feature or golden-hour toast content 
 across all three bars.\n\nChannels: Instagram\, On-property\n\nApplies t
 o: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e2@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260815
DTEND;VALUE=DATE:20260816
SUMMARY:National Relaxation Day
DESCRIPTION:Slow-luxury angle: late checkout\, in-room amenities\, quiet 
 corners of each property.\n\nChannels: Instagram\, Email\n\nApplies to: 
 All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e3@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260816
DTEND;VALUE=DATE:20260817
SUMMARY:National Rum Day
DESCRIPTION:Cocktail feature. Good candidate for a bartender-led Reel.\n\
 nChannels: Instagram\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e4@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260826
DTEND;VALUE=DATE:20260827
SUMMARY:National Dog Day
DESCRIPTION:Pet-friendly positioning. Guest-dog UGC performs well\; consi
 der a doorman-and-dog photo series.\n\nChannels: Instagram\, PR\n\nAppli
 es to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e5@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260831
DTEND;VALUE=DATE:20260914
SUMMARY:(Tentative) US Open
DESCRIPTION:Two weeks of high-rate international demand. Late-summer pack
 age for tennis travelers\; concierge tie-ins (transport\, viewing partie
 s at the bar).\n\nChannels: Email\, Paid\, On-property\n\nDate is tentat
 ive and needs confirming.\n\nApplies to: All properties
CATEGORIES:NYC Event
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:e6@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260907
DTEND;VALUE=DATE:20260908
SUMMARY:Labor Day
DESCRIPTION:End-of-summer staycation push for the NYC drive market.\n\nCh
 annels: Email\, Instagram\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e9@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260910
DTEND;VALUE=DATE:20260921
SUMMARY:(Tentative) Feast of San Gennaro
DESCRIPTION:Little Italy street festival. Neighborhood-guide content\; co
 ncierge recommendation lists.\n\nChannels: Instagram\, Concierge\n\nDate
  is tentative and needs confirming.\n\nApplies to: All properties
CATEGORIES:NYC Event
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:e7@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260910
DTEND;VALUE=DATE:20260916
SUMMARY:NY Fashion Week
DESCRIPTION:Sept 10 to 15 confirmed (DVF opens\, Thom Browne closes). Ind
 ustry stays\, glam-ready rooms\, late checkout for show schedules. Stron
 g editorial content window.\n\nChannels: Instagram\, PR\, Paid\n\nApplie
 s to: All properties
CATEGORIES:NYC Event
END:VEVENT
BEGIN:VEVENT
UID:e8@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260911
DTEND;VALUE=DATE:20260912
SUMMARY:9/11 25th Anniversary
DESCRIPTION:TONE-SENSITIVE. 25th anniversary: expect major citywide obser
 vances. Pause all promotional sends and scheduled posts this day. Plan a
  respectful acknowledgment or go dark\; decide with HHM leadership by ea
 rly August.\n\nChannels: Email\, Instagram\n\nApplies to: All properties
CATEGORIES:NYC Event
END:VEVENT
BEGIN:VEVENT
UID:e10@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260918
DTEND;VALUE=DATE:20260919
SUMMARY:National Cheeseburger Day
DESCRIPTION:F&B feature if any property runs a burger. Skip if off-brand.
 \n\nChannels: Instagram\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e11@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260921
DTEND;VALUE=DATE:20260926
SUMMARY:(Tentative) UNGA High-Level Week
DESCRIPTION:Diplomatic delegations compress Midtown. Highest-ADR week of 
 Q3. Marketing supports sales here: corporate/diplomatic outreach\, minim
 um-stay messaging\, no discounting.\n\nChannels: Sales\, Email\n\nDate i
 s tentative and needs confirming.\n\nApplies to: All properties
CATEGORIES:NYC Event
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:e12@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260928
DTEND;VALUE=DATE:20260929
SUMMARY:Launch festive-season offers
DESCRIPTION:Holiday stays book 6 to 10 weeks out. Nov and Dec packages (p
 arade\, tree lighting\, NYE) need to be live and bookable by end of Sept
 ember to capture the window.\n\nChannels: Email\, Paid\, Website\n\nStat
 us: Idea\n\nApplies to: All properties
CATEGORIES:Hotel Programming
END:VEVENT
BEGIN:VEVENT
UID:e13@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260929
DTEND;VALUE=DATE:20260930
SUMMARY:National Coffee Day
DESCRIPTION:Morning-ritual content\; lobby coffee moment or partner cafe 
 feature.\n\nChannels: Instagram\, On-property\n\nApplies to: All propert
 ies
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e46@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261001
DTEND;VALUE=DATE:20261002
SUMMARY:Review evergreen offers
DESCRIPTION:Quarterly check on the always-on offers at all three properti
 es. Confirm each is still live and accurately described on the website\,
  retire anything stale\, and check whether the discount levels still mak
 e sense for the season ahead. Q4 review matters most: festive and NYE pr
 icing should not be undercut by advance-purchase or length-of-stay disco
 unts on peak dates.\n\nChannels: Website\n\nStatus: Planned\n\nApplies t
 o: All properties
CATEGORIES:Hotel Programming
END:VEVENT
BEGIN:VEVENT
UID:e15@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261006
DTEND;VALUE=DATE:20261007
SUMMARY:National Taco Day
DESCRIPTION:Light-touch F&B content if relevant.\n\nChannels: Instagram\n
 \nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e16@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261014
DTEND;VALUE=DATE:20261015
SUMMARY:National Dessert Day
DESCRIPTION:Pastry or room-service dessert feature. Strong visual content
  day.\n\nChannels: Instagram\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e17@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261017
DTEND;VALUE=DATE:20261019
SUMMARY:(Tentative) Open House New York Weekend
DESCRIPTION:Architecture and design audience in town. Design-forward prop
 erty storytelling lands well this weekend.\n\nChannels: Instagram\, Conc
 ierge\n\nDate is tentative and needs confirming.\n\nApplies to: All prop
 erties
CATEGORIES:NYC Event
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:e18@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261024
DTEND;VALUE=DATE:20261026
SUMMARY:AMTD: rooftop season finale
DESCRIPTION:PLACEHOLDER: closing weekend of rooftop season as an event\, 
 not an ending. Last-call campaign drives urgency.\n\nChannels: Instagram
 \, Email\n\nStatus: Placeholder\n\nApplies to: AMTD
CATEGORIES:Hotel Programming
END:VEVENT
BEGIN:VEVENT
UID:e20@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261031
DTEND;VALUE=DATE:20261101
SUMMARY:Halloween
DESCRIPTION:Cocktail feature or subtle on-property styling. Keep it bouti
 que\, not costume-shop.\n\nChannels: Instagram\, On-property\n\nApplies 
 to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e19@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261031
DTEND;VALUE=DATE:20261101
SUMMARY:Village Halloween Parade
DESCRIPTION:Citywide energy\; late-night F&B and neighborhood content.\n\
 nChannels: Instagram\, Concierge\n\nApplies to: All properties
CATEGORIES:NYC Event
END:VEVENT
BEGIN:VEVENT
UID:e21@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261101
DTEND;VALUE=DATE:20261102
SUMMARY:TCS NYC Marathon (50th five-borough running)
DESCRIPTION:Confirmed Nov 1. The 50th anniversary of the five-borough cou
 rse means extra international demand and media. Runner recovery packages
  (late checkout\, in-room stretching kits\, carb-loading menus)\, cheer-
 station maps\, finisher's toast at the bar.\n\nChannels: Email\, Instagr
 am\, Paid\n\nApplies to: All properties
CATEGORIES:NYC Event
END:VEVENT
BEGIN:VEVENT
UID:e23@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261103
DTEND;VALUE=DATE:20261104
SUMMARY:National Sandwich Day
DESCRIPTION:Optional F&B day.\n\nChannels: Instagram\n\nApplies to: All p
 roperties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e24@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261113
DTEND;VALUE=DATE:20261114
SUMMARY:World Kindness Day
DESCRIPTION:Staff-story or community-partner content\; humanizes the bran
 ds.\n\nChannels: Instagram\, PR\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e25@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261123
DTEND;VALUE=DATE:20261124
SUMMARY:National Espresso Day
DESCRIPTION:Quick content day.\n\nChannels: Instagram\n\nApplies to: All 
 properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e26@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261126
DTEND;VALUE=DATE:20261127
SUMMARY:Macy's Thanksgiving Day Parade
DESCRIPTION:Thanksgiving is Nov 26. Parade-route proximity is a premium: 
 balloon-inflation night (Nov 25) viewing\, early breakfast service\, fam
 ily packages. Books far in advance\; offers must be live by mid-Septembe
 r.\n\nChannels: Email\, Paid\, PR\n\nApplies to: All properties
CATEGORIES:NYC Event
END:VEVENT
BEGIN:VEVENT
UID:e27@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261127
DTEND;VALUE=DATE:20261201
SUMMARY:Black Friday / Cyber Monday
DESCRIPTION:The one moment boutique hotels can discount without eroding b
 rand: gift cards\, advance-purchase rates\, spa or F&B credits. Decide t
 he offer by end of October.\n\nChannels: Email\, Paid\, Website\n\nAppli
 es to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e28@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261128
DTEND;VALUE=DATE:20261129
SUMMARY:Small Business Saturday
DESCRIPTION:Neighborhood-partner spotlight\; aligns with boutique positio
 ning.\n\nChannels: Instagram\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e29@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261201
DTEND;VALUE=DATE:20261202
SUMMARY:Giving Tuesday
DESCRIPTION:Charity partner moment if HHM has one\; otherwise skip.\n\nCh
 annels: Email\, Instagram\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e30@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261202
DTEND;VALUE=DATE:20261203
SUMMARY:(Tentative) Rockefeller Tree Lighting
DESCRIPTION:Date TBC (traditionally the Wednesday after Thanksgiving). Ki
 cks off peak festive season\; holiday-lights concierge itineraries.\n\nC
 hannels: Instagram\, Email\n\nDate is tentative and needs confirming.\n\
 nApplies to: All properties
CATEGORIES:NYC Event
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:e31@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261204
DTEND;VALUE=DATE:20261205
SUMMARY:National Bartender Day
DESCRIPTION:Bar-team spotlight across the three properties. Great cross-p
 roperty series.\n\nChannels: Instagram\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e32@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261212
DTEND;VALUE=DATE:20261213
SUMMARY:(Tentative) SantaCon
DESCRIPTION:Operational heads-up more than marketing moment. Brief front 
 desk and bar teams.\n\nChannels: On-property\n\nDate is tentative and ne
 eds confirming.\n\nApplies to: All properties
CATEGORIES:NYC Event
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:e33@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261213
DTEND;VALUE=DATE:20261214
SUMMARY:National Cocoa Day
DESCRIPTION:Festive in-room or lobby cocoa moment.\n\nChannels: Instagram
 \n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e34@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261224
DTEND;VALUE=DATE:20261226
SUMMARY:Christmas
DESCRIPTION:Guest-experience touches\; scheduled warm sends only.\n\nChan
 nels: Email\, On-property\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e35@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261231
DTEND;VALUE=DATE:20270101
SUMMARY:New Year's Eve\, Times Square
DESCRIPTION:Peak-rate night of the year. NYE dinners\, bar buyouts\, pack
 age minimum stays. Programming and pricing locked by early October.\n\nC
 hannels: Email\, Paid\, PR\n\nApplies to: All properties
CATEGORIES:NYC Event
END:VEVENT
BEGIN:VEVENT
UID:e36@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20270101
DTEND;VALUE=DATE:20270102
SUMMARY:New Year's Day
DESCRIPTION:Recovery brunch content\; quiet-luxury January positioning.\n
 \nChannels: Instagram\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e47@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20270104
DTEND;VALUE=DATE:20270105
SUMMARY:Review evergreen offers
DESCRIPTION:Quarterly check on the always-on offers at all three properti
 es. Confirm each is still live and accurately described on the website\,
  retire anything stale\, and check whether the discount levels still mak
 e sense for the season ahead. Q1 review: January and February are the so
 ftest months\, so this is when the length-of-stay and advance-purchase o
 ffers should work hardest.\n\nChannels: Website\n\nStatus: Idea\n\nAppli
 es to: All properties
CATEGORIES:Hotel Programming
END:VEVENT
BEGIN:VEVENT
UID:e37@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20270119
DTEND;VALUE=DATE:20270208
SUMMARY:(Tentative) NYC Winter Restaurant Week
DESCRIPTION:Dates TBC. If any property's restaurant participates\, this f
 ills the slowest F&B weeks of the year. Application deadlines come early
 \; confirm participation in November.\n\nChannels: Email\, Instagram\n\n
 Date is tentative and needs confirming.\n\nApplies to: All properties
CATEGORIES:NYC Event
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:e38@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20270206
DTEND;VALUE=DATE:20270207
SUMMARY:(Tentative) Lunar New Year
DESCRIPTION:Meaningful for international guests\; tasteful acknowledgment
 \, not costume.\n\nChannels: Instagram\, On-property\n\nDate is tentativ
 e and needs confirming.\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:e40@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20270212
DTEND;VALUE=DATE:20270218
SUMMARY:(Tentative) NY Fashion Week (Feb)
DESCRIPTION:Dates TBC when CFDA publishes the Fall 2027 schedule.\n\nChan
 nels: Instagram\, PR\n\nDate is tentative and needs confirming.\n\nAppli
 es to: All properties
CATEGORIES:NYC Event
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:e39@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20270214
DTEND;VALUE=DATE:20270215
SUMMARY:Valentine's Day
DESCRIPTION:Biggest romance-stay weekend of the winter (falls on a Sunday
 \; expect Fri to Sun demand). Suites\, dinner packages\, in-room ameniti
 es. Campaign live by mid-December to catch planners.\n\nChannels: Email\
 , Paid\, Instagram\n\nApplies to: All properties
CATEGORIES:NYC Event
END:VEVENT
BEGIN:VEVENT
UID:e5-dl@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260720
DTEND;VALUE=DATE:20260721
SUMMARY:Plan: US Open
DESCRIPTION:Start-work marker\, set 6 weeks ahead of US Open (Aug 31\, 20
 26). Creative\, offers\, and channel plan should be moving by this date.
 \n\nChannels: Email\, Paid\, On-property\n\nApplies to: All properties
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e7-dl@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260716
DTEND;VALUE=DATE:20260717
SUMMARY:Plan: NY Fashion Week
DESCRIPTION:Start-work marker\, set 8 weeks ahead of NY Fashion Week (Sep
  10\, 2026). Creative\, offers\, and channel plan should be moving by th
 is date.\n\nChannels: Instagram\, PR\, Paid\n\nApplies to: All propertie
 s
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e8-dl@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260731
DTEND;VALUE=DATE:20260801
SUMMARY:Plan: 9/11 25th Anniversary
DESCRIPTION:Start-work marker\, set 6 weeks ahead of 9/11 25th Anniversar
 y (Sep 11\, 2026). Creative\, offers\, and channel plan should be moving
  by this date.\n\nChannels: Email\, Instagram\n\nApplies to: All propert
 ies
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e11-dl@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260727
DTEND;VALUE=DATE:20260728
SUMMARY:Plan: UNGA High-Level Week
DESCRIPTION:Start-work marker\, set 8 weeks ahead of UNGA High-Level Week
  (Sep 21\, 2026). Creative\, offers\, and channel plan should be moving 
 by this date.\n\nChannels: Sales\, Email\n\nApplies to: All properties
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e18-dl@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260926
DTEND;VALUE=DATE:20260927
SUMMARY:Plan: AMTD: rooftop season finale
DESCRIPTION:Start-work marker\, set 4 weeks ahead of AMTD: rooftop season
  finale (Oct 24\, 2026). Creative\, offers\, and channel plan should be 
 moving by this date.\n\nChannels: Instagram\, Email\n\nApplies to: AMTD
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e21-dl@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260906
DTEND;VALUE=DATE:20260907
SUMMARY:Plan: TCS NYC Marathon (50th five-borough running)
DESCRIPTION:Start-work marker\, set 8 weeks ahead of TCS NYC Marathon (50
 th five-borough running) (Nov 1\, 2026). Creative\, offers\, and channel
  plan should be moving by this date.\n\nChannels: Email\, Instagram\, Pa
 id\n\nApplies to: All properties
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e26-dl@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20260917
DTEND;VALUE=DATE:20260918
SUMMARY:Plan: Macy's Thanksgiving Day Parade
DESCRIPTION:Start-work marker\, set 10 weeks ahead of Macy's Thanksgiving
  Day Parade (Nov 26\, 2026). Creative\, offers\, and channel plan should
  be moving by this date.\n\nChannels: Email\, Paid\, PR\n\nApplies to: A
 ll properties
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e27-dl@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261030
DTEND;VALUE=DATE:20261031
SUMMARY:Plan: Black Friday / Cyber Monday
DESCRIPTION:Start-work marker\, set 4 weeks ahead of Black Friday / Cyber
  Monday (Nov 27\, 2026). Creative\, offers\, and channel plan should be 
 moving by this date.\n\nChannels: Email\, Paid\, Website\n\nApplies to: 
 All properties
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e30-dl@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261007
DTEND;VALUE=DATE:20261008
SUMMARY:Plan: Rockefeller Tree Lighting
DESCRIPTION:Start-work marker\, set 8 weeks ahead of Rockefeller Tree Lig
 hting (Dec 2\, 2026). Creative\, offers\, and channel plan should be mov
 ing by this date.\n\nChannels: Instagram\, Email\n\nApplies to: All prop
 erties
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e35-dl@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261008
DTEND;VALUE=DATE:20261009
SUMMARY:Plan: New Year's Eve\, Times Square
DESCRIPTION:Start-work marker\, set 12 weeks ahead of New Year's Eve\, Ti
 mes Square (Dec 31\, 2026). Creative\, offers\, and channel plan should 
 be moving by this date.\n\nChannels: Email\, Paid\, PR\n\nApplies to: Al
 l properties
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e37-dl@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261208
DTEND;VALUE=DATE:20261209
SUMMARY:Plan: NYC Winter Restaurant Week
DESCRIPTION:Start-work marker\, set 6 weeks ahead of NYC Winter Restauran
 t Week (Jan 19\, 2027). Creative\, offers\, and channel plan should be m
 oving by this date.\n\nChannels: Email\, Instagram\n\nApplies to: All pr
 operties
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e40-dl@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261218
DTEND;VALUE=DATE:20261219
SUMMARY:Plan: NY Fashion Week (Feb)
DESCRIPTION:Start-work marker\, set 8 weeks ahead of NY Fashion Week (Feb
 ) (Feb 12\, 2027). Creative\, offers\, and channel plan should be moving
  by this date.\n\nChannels: Instagram\, PR\n\nApplies to: All properties
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e39-dl@hhm-calendar
DTSTAMP:20260924T023528Z
DTSTART;VALUE=DATE:20261220
DTEND;VALUE=DATE:20261221
SUMMARY:Plan: Valentine's Day
DESCRIPTION:Start-work marker\, set 8 weeks ahead of Valentine's Day (Feb
  14\, 2027). Creative\, offers\, and channel plan should be moving by th
 is date.\n\nChannels: Email\, Paid\, Instagram\n\nApplies to: All proper
 ties
CATEGORIES:Planning Deadline
END:VEVENT
END:VCALENDAR