BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//HHM//NYC Marketing Calendar//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:HHM NYC Marketing Calendar
X-WR-TIMEZONE:America/New_York
BEGIN:VEVENT
UID:e1@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260813
DTEND;VALUE=DATE:20260814
SUMMARY:National Prosecco Day
DESCRIPTION:Easy bar moment. Spritz feature or golden-hour toast content 
 across all three bars.\n\nChannels: Instagram\, On-property\n\nApplies t
 o: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e2@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260815
DTEND;VALUE=DATE:20260816
SUMMARY:National Relaxation Day
DESCRIPTION:Slow-luxury angle: late checkout\, in-room amenities\, quiet 
 corners of each property.\n\nChannels: Instagram\, Email\n\nApplies to: 
 All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e3@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260816
DTEND;VALUE=DATE:20260817
SUMMARY:National Rum Day
DESCRIPTION:Cocktail feature. Good candidate for a bartender-led Reel.\n\
 nChannels: Instagram\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e4@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260826
DTEND;VALUE=DATE:20260827
SUMMARY:National Dog Day
DESCRIPTION:Pet-friendly positioning. Guest-dog UGC performs well\; consi
 der a doorman-and-dog photo series.\n\nChannels: Instagram\, PR\n\nAppli
 es to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e5@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260831
DTEND;VALUE=DATE:20260914
SUMMARY:(Tentative) US Open
DESCRIPTION:Two weeks of high-rate international demand. Late-summer pack
 age for tennis travelers\; concierge tie-ins (transport\, viewing partie
 s at the bar).\n\nChannels: Email\, Paid\, On-property\n\nDate is tentat
 ive and needs confirming.\n\nApplies to: All properties
CATEGORIES:NYC Event
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:e6@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260907
DTEND;VALUE=DATE:20260908
SUMMARY:Labor Day
DESCRIPTION:End-of-summer staycation push for the NYC drive market.\n\nCh
 annels: Email\, Instagram\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e9@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260910
DTEND;VALUE=DATE:20260921
SUMMARY:(Tentative) Feast of San Gennaro
DESCRIPTION:Little Italy street festival. Neighborhood-guide content\; co
 ncierge recommendation lists.\n\nChannels: Instagram\, Concierge\n\nDate
  is tentative and needs confirming.\n\nApplies to: All properties
CATEGORIES:NYC Event
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:e7@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260910
DTEND;VALUE=DATE:20260916
SUMMARY:NY Fashion Week
DESCRIPTION:Sept 10 to 15 confirmed (DVF opens\, Thom Browne closes). Ind
 ustry stays\, glam-ready rooms\, late checkout for show schedules. Stron
 g editorial content window.\n\nChannels: Instagram\, PR\, Paid\n\nApplie
 s to: All properties
CATEGORIES:NYC Event
END:VEVENT
BEGIN:VEVENT
UID:e8@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260911
DTEND;VALUE=DATE:20260912
SUMMARY:9/11 25th Anniversary
DESCRIPTION:TONE-SENSITIVE. 25th anniversary: expect major citywide obser
 vances. Pause all promotional sends and scheduled posts this day. Plan a
  respectful acknowledgment or go dark\; decide with HHM leadership by ea
 rly August.\n\nChannels: Email\, Instagram\n\nApplies to: All properties
CATEGORIES:NYC Event
END:VEVENT
BEGIN:VEVENT
UID:e10@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260918
DTEND;VALUE=DATE:20260919
SUMMARY:National Cheeseburger Day
DESCRIPTION:F&B feature if any property runs a burger. Skip if off-brand.
 \n\nChannels: Instagram\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e11@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260921
DTEND;VALUE=DATE:20260926
SUMMARY:(Tentative) UNGA High-Level Week
DESCRIPTION:Diplomatic delegations compress Midtown. Highest-ADR week of 
 Q3. Marketing supports sales here: corporate/diplomatic outreach\, minim
 um-stay messaging\, no discounting.\n\nChannels: Sales\, Email\n\nDate i
 s tentative and needs confirming.\n\nApplies to: All properties
CATEGORIES:NYC Event
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:e12@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260928
DTEND;VALUE=DATE:20260929
SUMMARY:Launch festive-season offers
DESCRIPTION:Holiday stays book 6 to 10 weeks out. Nov and Dec packages (p
 arade\, tree lighting\, NYE) need to be live and bookable by end of Sept
 ember to capture the window.\n\nChannels: Email\, Paid\, Website\n\nStat
 us: Idea\n\nApplies to: All properties
CATEGORIES:Hotel Programming
END:VEVENT
BEGIN:VEVENT
UID:e13@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260929
DTEND;VALUE=DATE:20260930
SUMMARY:National Coffee Day
DESCRIPTION:Morning-ritual content\; lobby coffee moment or partner cafe 
 feature.\n\nChannels: Instagram\, On-property\n\nApplies to: All propert
 ies
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e14@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261001
DTEND;VALUE=DATE:20261002
SUMMARY:Chambers: fall bar menu launch
DESCRIPTION:PLACEHOLDER: replace with the real launch date. Menu shoot\, 
 press notes\, and an opening-week bar moment.\n\nChannels: Instagram\, E
 mail\, PR\n\nStatus: Placeholder\n\nApplies to: Chambers
CATEGORIES:Hotel Programming
END:VEVENT
BEGIN:VEVENT
UID:e15@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261006
DTEND;VALUE=DATE:20261007
SUMMARY:National Taco Day
DESCRIPTION:Light-touch F&B content if relevant.\n\nChannels: Instagram\n
 \nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e16@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261014
DTEND;VALUE=DATE:20261015
SUMMARY:National Dessert Day
DESCRIPTION:Pastry or room-service dessert feature. Strong visual content
  day.\n\nChannels: Instagram\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e17@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261017
DTEND;VALUE=DATE:20261019
SUMMARY:(Tentative) Open House New York Weekend
DESCRIPTION:Architecture and design audience in town. Design-forward prop
 erty storytelling lands well this weekend.\n\nChannels: Instagram\, Conc
 ierge\n\nDate is tentative and needs confirming.\n\nApplies to: All prop
 erties
CATEGORIES:NYC Event
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:e18@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261024
DTEND;VALUE=DATE:20261026
SUMMARY:AMTD: rooftop season finale
DESCRIPTION:PLACEHOLDER: closing weekend of rooftop season as an event\, 
 not an ending. Last-call campaign drives urgency.\n\nChannels: Instagram
 \, Email\n\nStatus: Placeholder\n\nApplies to: AMTD
CATEGORIES:Hotel Programming
END:VEVENT
BEGIN:VEVENT
UID:e20@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261031
DTEND;VALUE=DATE:20261101
SUMMARY:Halloween
DESCRIPTION:Cocktail feature or subtle on-property styling. Keep it bouti
 que\, not costume-shop.\n\nChannels: Instagram\, On-property\n\nApplies 
 to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e19@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261031
DTEND;VALUE=DATE:20261101
SUMMARY:Village Halloween Parade
DESCRIPTION:Citywide energy\; late-night F&B and neighborhood content.\n\
 nChannels: Instagram\, Concierge\n\nApplies to: All properties
CATEGORIES:NYC Event
END:VEVENT
BEGIN:VEVENT
UID:e21@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261101
DTEND;VALUE=DATE:20261102
SUMMARY:TCS NYC Marathon (50th five-borough running)
DESCRIPTION:Confirmed Nov 1. The 50th anniversary of the five-borough cou
 rse means extra international demand and media. Runner recovery packages
  (late checkout\, in-room stretching kits\, carb-loading menus)\, cheer-
 station maps\, finisher's toast at the bar.\n\nChannels: Email\, Instagr
 am\, Paid\n\nApplies to: All properties
CATEGORIES:NYC Event
END:VEVENT
BEGIN:VEVENT
UID:e22@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261102
DTEND;VALUE=DATE:20261103
SUMMARY:A Little Something: holiday suite package live
DESCRIPTION:PLACEHOLDER: festive package on sale. Photography needs to be
  shot in October.\n\nChannels: Website\, Email\, Paid\n\nStatus: Placeho
 lder\n\nApplies to: A Little Something
CATEGORIES:Hotel Programming
END:VEVENT
BEGIN:VEVENT
UID:e23@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261103
DTEND;VALUE=DATE:20261104
SUMMARY:National Sandwich Day
DESCRIPTION:Optional F&B day.\n\nChannels: Instagram\n\nApplies to: All p
 roperties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e24@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261113
DTEND;VALUE=DATE:20261114
SUMMARY:World Kindness Day
DESCRIPTION:Staff-story or community-partner content\; humanizes the bran
 ds.\n\nChannels: Instagram\, PR\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e25@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261123
DTEND;VALUE=DATE:20261124
SUMMARY:National Espresso Day
DESCRIPTION:Quick content day.\n\nChannels: Instagram\n\nApplies to: All 
 properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e26@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261126
DTEND;VALUE=DATE:20261127
SUMMARY:Macy's Thanksgiving Day Parade
DESCRIPTION:Thanksgiving is Nov 26. Parade-route proximity is a premium: 
 balloon-inflation night (Nov 25) viewing\, early breakfast service\, fam
 ily packages. Books far in advance\; offers must be live by mid-Septembe
 r.\n\nChannels: Email\, Paid\, PR\n\nApplies to: All properties
CATEGORIES:NYC Event
END:VEVENT
BEGIN:VEVENT
UID:e27@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261127
DTEND;VALUE=DATE:20261201
SUMMARY:Black Friday / Cyber Monday
DESCRIPTION:The one moment boutique hotels can discount without eroding b
 rand: gift cards\, advance-purchase rates\, spa or F&B credits. Decide t
 he offer by end of October.\n\nChannels: Email\, Paid\, Website\n\nAppli
 es to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e28@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261128
DTEND;VALUE=DATE:20261129
SUMMARY:Small Business Saturday
DESCRIPTION:Neighborhood-partner spotlight\; aligns with boutique positio
 ning.\n\nChannels: Instagram\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e29@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261201
DTEND;VALUE=DATE:20261202
SUMMARY:Giving Tuesday
DESCRIPTION:Charity partner moment if HHM has one\; otherwise skip.\n\nCh
 annels: Email\, Instagram\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e30@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261202
DTEND;VALUE=DATE:20261203
SUMMARY:(Tentative) Rockefeller Tree Lighting
DESCRIPTION:Date TBC (traditionally the Wednesday after Thanksgiving). Ki
 cks off peak festive season\; holiday-lights concierge itineraries.\n\nC
 hannels: Instagram\, Email\n\nDate is tentative and needs confirming.\n\
 nApplies to: All properties
CATEGORIES:NYC Event
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:e31@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261204
DTEND;VALUE=DATE:20261205
SUMMARY:National Bartender Day
DESCRIPTION:Bar-team spotlight across the three properties. Great cross-p
 roperty series.\n\nChannels: Instagram\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e32@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261212
DTEND;VALUE=DATE:20261213
SUMMARY:(Tentative) SantaCon
DESCRIPTION:Operational heads-up more than marketing moment. Brief front 
 desk and bar teams.\n\nChannels: On-property\n\nDate is tentative and ne
 eds confirming.\n\nApplies to: All properties
CATEGORIES:NYC Event
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:e33@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261213
DTEND;VALUE=DATE:20261214
SUMMARY:National Cocoa Day
DESCRIPTION:Festive in-room or lobby cocoa moment.\n\nChannels: Instagram
 \n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e34@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261224
DTEND;VALUE=DATE:20261226
SUMMARY:Christmas
DESCRIPTION:Guest-experience touches\; scheduled warm sends only.\n\nChan
 nels: Email\, On-property\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e35@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261231
DTEND;VALUE=DATE:20270101
SUMMARY:New Year's Eve\, Times Square
DESCRIPTION:Peak-rate night of the year. NYE dinners\, bar buyouts\, pack
 age minimum stays. Programming and pricing locked by early October.\n\nC
 hannels: Email\, Paid\, PR\n\nApplies to: All properties
CATEGORIES:NYC Event
END:VEVENT
BEGIN:VEVENT
UID:e36@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20270101
DTEND;VALUE=DATE:20270102
SUMMARY:New Year's Day
DESCRIPTION:Recovery brunch content\; quiet-luxury January positioning.\n
 \nChannels: Instagram\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
END:VEVENT
BEGIN:VEVENT
UID:e37@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20270119
DTEND;VALUE=DATE:20270208
SUMMARY:(Tentative) NYC Winter Restaurant Week
DESCRIPTION:Dates TBC. If any property's restaurant participates\, this f
 ills the slowest F&B weeks of the year. Application deadlines come early
 \; confirm participation in November.\n\nChannels: Email\, Instagram\n\n
 Date is tentative and needs confirming.\n\nApplies to: All properties
CATEGORIES:NYC Event
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:e38@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20270206
DTEND;VALUE=DATE:20270207
SUMMARY:(Tentative) Lunar New Year
DESCRIPTION:Meaningful for international guests\; tasteful acknowledgment
 \, not costume.\n\nChannels: Instagram\, On-property\n\nDate is tentativ
 e and needs confirming.\n\nApplies to: All properties
CATEGORIES:Holiday / Moment
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:e40@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20270212
DTEND;VALUE=DATE:20270218
SUMMARY:(Tentative) NY Fashion Week (Feb)
DESCRIPTION:Dates TBC when CFDA publishes the Fall 2027 schedule.\n\nChan
 nels: Instagram\, PR\n\nDate is tentative and needs confirming.\n\nAppli
 es to: All properties
CATEGORIES:NYC Event
STATUS:TENTATIVE
END:VEVENT
BEGIN:VEVENT
UID:e39@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20270214
DTEND;VALUE=DATE:20270215
SUMMARY:Valentine's Day
DESCRIPTION:Biggest romance-stay weekend of the winter (falls on a Sunday
 \; expect Fri to Sun demand). Suites\, dinner packages\, in-room ameniti
 es. Campaign live by mid-December to catch planners.\n\nChannels: Email\
 , Paid\, Instagram\n\nApplies to: All properties
CATEGORIES:NYC Event
END:VEVENT
BEGIN:VEVENT
UID:e5-dl@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260720
DTEND;VALUE=DATE:20260721
SUMMARY:Plan: US Open
DESCRIPTION:Start-work marker\, set 6 weeks ahead of US Open (Aug 31\, 20
 26). Creative\, offers\, and channel plan should be moving by this date.
 \n\nChannels: Email\, Paid\, On-property\n\nApplies to: All properties
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e7-dl@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260716
DTEND;VALUE=DATE:20260717
SUMMARY:Plan: NY Fashion Week
DESCRIPTION:Start-work marker\, set 8 weeks ahead of NY Fashion Week (Sep
  10\, 2026). Creative\, offers\, and channel plan should be moving by th
 is date.\n\nChannels: Instagram\, PR\, Paid\n\nApplies to: All propertie
 s
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e8-dl@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260731
DTEND;VALUE=DATE:20260801
SUMMARY:Plan: 9/11 25th Anniversary
DESCRIPTION:Start-work marker\, set 6 weeks ahead of 9/11 25th Anniversar
 y (Sep 11\, 2026). Creative\, offers\, and channel plan should be moving
  by this date.\n\nChannels: Email\, Instagram\n\nApplies to: All propert
 ies
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e11-dl@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260727
DTEND;VALUE=DATE:20260728
SUMMARY:Plan: UNGA High-Level Week
DESCRIPTION:Start-work marker\, set 8 weeks ahead of UNGA High-Level Week
  (Sep 21\, 2026). Creative\, offers\, and channel plan should be moving 
 by this date.\n\nChannels: Sales\, Email\n\nApplies to: All properties
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e14-dl@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260903
DTEND;VALUE=DATE:20260904
SUMMARY:Plan: Chambers: fall bar menu launch
DESCRIPTION:Start-work marker\, set 4 weeks ahead of Chambers: fall bar m
 enu launch (Oct 1\, 2026). Creative\, offers\, and channel plan should b
 e moving by this date.\n\nChannels: Instagram\, Email\, PR\n\nApplies to
 : Chambers
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e18-dl@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260926
DTEND;VALUE=DATE:20260927
SUMMARY:Plan: AMTD: rooftop season finale
DESCRIPTION:Start-work marker\, set 4 weeks ahead of AMTD: rooftop season
  finale (Oct 24\, 2026). Creative\, offers\, and channel plan should be 
 moving by this date.\n\nChannels: Instagram\, Email\n\nApplies to: AMTD
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e21-dl@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260906
DTEND;VALUE=DATE:20260907
SUMMARY:Plan: TCS NYC Marathon (50th five-borough running)
DESCRIPTION:Start-work marker\, set 8 weeks ahead of TCS NYC Marathon (50
 th five-borough running) (Nov 1\, 2026). Creative\, offers\, and channel
  plan should be moving by this date.\n\nChannels: Email\, Instagram\, Pa
 id\n\nApplies to: All properties
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e22-dl@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260928
DTEND;VALUE=DATE:20260929
SUMMARY:Plan: A Little Something: holiday suite package live
DESCRIPTION:Start-work marker\, set 5 weeks ahead of A Little Something: 
 holiday suite package live (Nov 2\, 2026). Creative\, offers\, and chann
 el plan should be moving by this date.\n\nChannels: Website\, Email\, Pa
 id\n\nApplies to: A Little Something
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e26-dl@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20260917
DTEND;VALUE=DATE:20260918
SUMMARY:Plan: Macy's Thanksgiving Day Parade
DESCRIPTION:Start-work marker\, set 10 weeks ahead of Macy's Thanksgiving
  Day Parade (Nov 26\, 2026). Creative\, offers\, and channel plan should
  be moving by this date.\n\nChannels: Email\, Paid\, PR\n\nApplies to: A
 ll properties
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e27-dl@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261030
DTEND;VALUE=DATE:20261031
SUMMARY:Plan: Black Friday / Cyber Monday
DESCRIPTION:Start-work marker\, set 4 weeks ahead of Black Friday / Cyber
  Monday (Nov 27\, 2026). Creative\, offers\, and channel plan should be 
 moving by this date.\n\nChannels: Email\, Paid\, Website\n\nApplies to: 
 All properties
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e30-dl@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261007
DTEND;VALUE=DATE:20261008
SUMMARY:Plan: Rockefeller Tree Lighting
DESCRIPTION:Start-work marker\, set 8 weeks ahead of Rockefeller Tree Lig
 hting (Dec 2\, 2026). Creative\, offers\, and channel plan should be mov
 ing by this date.\n\nChannels: Instagram\, Email\n\nApplies to: All prop
 erties
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e35-dl@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261008
DTEND;VALUE=DATE:20261009
SUMMARY:Plan: New Year's Eve\, Times Square
DESCRIPTION:Start-work marker\, set 12 weeks ahead of New Year's Eve\, Ti
 mes Square (Dec 31\, 2026). Creative\, offers\, and channel plan should 
 be moving by this date.\n\nChannels: Email\, Paid\, PR\n\nApplies to: Al
 l properties
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e37-dl@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261208
DTEND;VALUE=DATE:20261209
SUMMARY:Plan: NYC Winter Restaurant Week
DESCRIPTION:Start-work marker\, set 6 weeks ahead of NYC Winter Restauran
 t Week (Jan 19\, 2027). Creative\, offers\, and channel plan should be m
 oving by this date.\n\nChannels: Email\, Instagram\n\nApplies to: All pr
 operties
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e40-dl@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261218
DTEND;VALUE=DATE:20261219
SUMMARY:Plan: NY Fashion Week (Feb)
DESCRIPTION:Start-work marker\, set 8 weeks ahead of NY Fashion Week (Feb
 ) (Feb 12\, 2027). Creative\, offers\, and channel plan should be moving
  by this date.\n\nChannels: Instagram\, PR\n\nApplies to: All properties
CATEGORIES:Planning Deadline
END:VEVENT
BEGIN:VEVENT
UID:e39-dl@hhm-calendar
DTSTAMP:20260806T145904Z
DTSTART;VALUE=DATE:20261220
DTEND;VALUE=DATE:20261221
SUMMARY:Plan: Valentine's Day
DESCRIPTION:Start-work marker\, set 8 weeks ahead of Valentine's Day (Feb
  14\, 2027). Creative\, offers\, and channel plan should be moving by th
 is date.\n\nChannels: Email\, Paid\, Instagram\n\nApplies to: All proper
 ties
CATEGORIES:Planning Deadline
END:VEVENT
END:VCALENDAR